A small group of investors is pushing Apple to increase diversity on its board of directors and at senior management levels, but the company is pushing back against those efforts, The Verge reports. For the second straight year, investor Tony Maldonado has submitted a proposal asking Apple to “adopt an accelerated recruitment policy … to increase the diversity of senior management and its board of directors.” But in an SEC filing, Apple’s board argued it already has “much broader” efforts at achieving diversity improvements in place. Apple claims Maldonado’s policy “is not necessary or appropriate because we have already demonstrated our commitment to a holistic view of inclusion and diversity.” Maldonado countered that the company is using the diversity numbers from its retail operations to mask the fact that it is doing less to promote women and minorities to the company’s higher posts.