Apple is putting pressure on U.S. television networks to lower their pricing for TV shows offered on the iTunes Store, according to a new report.
Citing people close to the discussions, the Financial Times reports that Apple is suggesting that episode pricing be dropped form $2 to $1, bringing prices more in line with that of full-season DVD sets. The push is seen as part of Apple’s long-term strategy for the tablet, and help spur demand for TV shows on the iTunes Store, sales of which have “frustrated” company executives.
A person familiar with the talks said Apple “is looking to change pricing dynamics. That’s what they did to the music industry.
