Apple pushing for streaming TV service by year’s end?

Apple is in negotiations with content providers to launch a streaming TV service by Christmas, according to a new report. Citing anonymous sources, the New York Post reports that Apple senior vice president of Internet Software and Services Eddy Cue has been leading the negotiations, which have reportedly not been going well. “They want everything for nothing,” one media executive said, while another source said Apple’s stance can be summed up as “we decide the price, we decide what content”. Apple is said to be pitching the idea of offering channels as apps for its devices, including the Apple TV set-top box, although whether the company would be selling the service in a bundle or on an a la carte basis is unknown.

The company is also said to have made attempts to negotiate with cable operators to replace traditional set-top boxes with Apple units. “They want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline,” said one Post source. Although Apple has had little success thus far in its negotiations, the company is said to have continued on, and is negotiations with Verizon and AT&T, seeking to gain traction.

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