After months of unsuccessful negotiations, Apple has suspended its plans to offer a subscription TV service and is refocusing on being a platform for other media companies through the App Store, Bloomberg reports. During a press conference on Tuesday, CBS CEO Les Moonves said Apple has put its live TV plans “on hold,” and sources with knowledge of the negotiations said Apple’s plan to offer a package of around 14 channels for $30 to $40 a month has stalled over networks’ demands for more money. While Moonves went on to say he’s confident Apple’s TV service “will happen” at some point, the company’s negotiations with TV executives have proven much more difficult than those with music companies, which have been mostly willing to partner with Apple. With cable providers already starting to offer smaller bundles and networks selling their own individual subscriptions through apps available on Apple TV, Apple is facing the prospect of charging more for its service unless it can convince media companies to accept less. Without those agreements in place, Apple is turning to software developers to create new entertainment content in the hopes of setting the latest Apple TV’s App Store apart from similar offerings from Roku, Amazon and Google.