Apple has made a deal with Dubset Media Holdings to bring remixes and DJ mixes featuring popular songs to Apple Music, Billboard reports. With the rise of electronic dance music, copyright issues have presented a major hurdle to bringing user generated mash-ups and hour-long mixes to streaming services.
Dubset has solved that problem with a proprietary technology that analyzes a file and identifies recordings inside it to properly pay both record labels and music publishers for the song’s use.
Dubset CEO Stephen White said a typical mix features 25 to 30 songs that require payments to individual record labels and anywhere from two to ten publishers for each track. After a track is analyzed, the recordings inside the track are checked against the restrictions set by each song’s respective rights holder.
Dubset has handled licensing in-house and currently has agreements with 14,000 labels and publishers, who are able to limit the length of a song used in a particular track, prevent one artist from being associated with another, limit the territories where content will be made available or even blacklist entire artists, albums or tracks. Once a track finally clears that process, the creator is notified and can approve it for use on streaming services.
