Apple has changed course and decided to readmit a marijuana-related app to the App Store, according to a new report from the San Francisco Chronicle. In a controversial move some weeks ago, Apple pulled the app MassRoots from the App Store, despite its presence there from July 2013 until Nov 4, 2014.
While the rejection was likely based on Section 2.18 of the App Store Review Guidelines, which states that “Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected,” it seems clear that Apple had not enforced this policy when the app was originally submitted, perhaps in part due to the varying legality of marijuana use between different jurisdictions. Following the app being removed from the App Store, the founder of MassRoots had reportedly contacted Apple, offering to restrict the use of the app based on geofencing to only operate in jurisdictions where marijuana is legal.
However, at the time Apple “refused to budge.” The company apparently changed course last week, when an Apple representative contacted the founder and notified them that “cannabis social apps” would be permitted on the App Store, provided they are “geo-restricted to the 23 states that have legalized medicinal cannabis.”.