Apple is now co-designing packaging for third-party accessories sold in its Apple Stores, 9to5 Mac reports. Apple has been working with select accessory makers over the past six months, and redesigning boxes to be more in line with the packaging of Apple’s own products. According to a memo to Apple Store employees, the new packaging will be mostly white and include simpler fonts, better compatibility labeling and new product photography. The boxes will also be made of higher-quality materials, underscoring Apple’s emphasis on controlling the sourcing of its packaging products. Apple has helped produce new packaging for Tech21, Sena, Incase, Mophie, Logitech and LifeProof. As packaging that doesn’t fit the Apple look is phased out, the company will work with more accessory makers to expand the new packaging style. No hard timeline for the change has been released, but new boxes have already started showing up in larger Apple Stores.
As we’ve seen — and were told earlier this year — Apple has been pushing out many third-party case options in order to develop a “boutique” feel in stores. This new move to co-design third-party packaging follows those same lines.
