Apple reduces Apple Watch pricing, debuts new Apple Watch bands

Apple reduces Apple Watch pricing, debuts new Apple Watch bands

Today at Apple’s special event in Cupertino, CEO Tim Cook announced that Apple is reducing the price of entry for the Apple Watch to $299, which will become the new price of the 38mm Sport Edition. The 42mm Sport Edition will now be priced at $349. The price reduction affects only the Sport Edition models — the various stainless steel versions remain in the $549 to $1049 range, depending on band selection.

Apple reduces Apple Watch pricing, debuts new Apple Watch bands 2

Cook also announced a new selection of Apple Watch bands, including a woven nylon band series, as well as new colors for the sport and leather bands, and a new space black Milanese Loop band. Interestingly, Cook claimed that “about a third” of Apple Watch users regularly change their watch bands.