Today at Apple’s special event in Cupertino, CEO Tim Cook announced that Apple is reducing the price of entry for the Apple Watch to $299, which will become the new price of the 38mm Sport Edition. The 42mm Sport Edition will now be priced at $349. The price reduction affects only the Sport Edition models — the various stainless steel versions remain in the $549 to $1049 range, depending on band selection.
Cook also announced a new selection of Apple Watch bands, including a woven nylon band series, as well as new colors for the sport and leather bands, and a new space black Milanese Loop band. Interestingly, Cook claimed that “about a third” of Apple Watch users regularly change their watch bands.