After allowing the original and two subsequent updates through, Apple has rejected the latest version of Nine Inch Nails’ iPhone app, citing objectionable content. In a posting to the band’s forums, founder and sole official member Trent Reznor posted Apple’s notification email, which claims that the objectionable content was found in “The Downward Spiral.” Reznor notes that the album of the same name is not available anywhere in the app, meaning Apple must be referring to a podcast that can be streamed to the app. Reznor’s response continues below.
“Thanks Apple for the clear description of the problem – as in, what do you want us to change to get past your stupid $#*!& standards? And while we’re at it, I’ll voice the same issue I had with Wal-Mart years ago, which is a matter of consistency and hypocrisy. Wal-Mart went on a rampage years ago insisting all music they carry be censored of all profanity and “clean” versions be made for them to carry. Bands (including Nirvana) tripped over themselves editing out words, changing album art, etc to meet Wal-Mart’s standards of decency – because Wal-Mart sells a lot of records.
NIN refused, and you’ll notice a pretty empty NIN section at any Wal-Mart. My reasoning was this: I can understand if you want the moral posturing of not having any “indecent” material for sale – but you could literally turn around 180 degrees from where the NIN record would be and purchase the film “Scarface” completely uncensored, or buy a copy of Grand Theft Auto where you can be rewarded for beating up prostitutes. How does that make sense?”.