Apple releasing photo book chronicling 20 years of its designs

In time for the holidays, Apple is releasing “Designed by Apple in California,” a book with 450 photographs of some of the company’s most iconic products. Starting with 1998’s iMac and ending with 2015’s Apple Pencil, the images Apple has released so far show images of the products standing out on a white background, letting the designs speak for themselves. The press release also promises insights into the “materials and techniques used by Apple’s design team over two decades of innovation.” Jony Ive, Apple’s chief design officer, said the book is dedicated to the memory of Steve Jobs and illustrates the company’s thinking and creative inspiration.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” Ive said. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.” The book is clearly aimed at hardcore Apple design enthusiasts, as the prices demonstrate: Designed by Apple in California is available in two sizes, 10.20” x 12.75” ($199) and 13” x 16.25” ($299). It will be available starting Wednesday on Apple’s website and in select stores.
Apple releasing photo book chronicling 20 years of its designs

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