Apple has been poaching more radio producers from BBC, according to a new report from Music Business Worldwide. On the heels of the recent move of BBC Radio 1 personality Zane Low to Apple in March, the report notes that four other producers from BBC Radio 1 have been hired by Apple, including Lowe’s former producer, James Bursey, who apparently is already headed to Los Angeles to work with Lowe.
Three other BBC producers are expected to join Apple at the end of the month to work from the company’s London office, rumored to possibly include Natasha Lynch and Kirean Yeates, star producers responsible for the Huw Stephens show and BBC Introducing, respectively.
While MBW suggests that all of these recent hires, including Zane, are geared directly toward Apple’s upcoming Beats-based streaming service, it’s notable that earlier reports suggested that Zane, at least, was hired to play a role in redesigning iTunes Radio to “bear some resemblance to a traditional radio station,” suggesting that the addition of other talent from BBC Radio may also be directed toward the same project.
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