A recent report from gaming magazine MCV indicates that Apple may be hiring two top public relations executives away from Nintendo and Activision. Rick Saunders, head of communications at Nintendo UK announced last week that he would be leaving the company after seven years, although he did not indicate where he would be going next.
Saunders is said to have played a key role at Nintendo in the Wii and DS launches and in building strong relationships with mainstream media. MCV reports that Saunders’ role at Apple will be to focus on PR for iOS apps.
The second PR executive, Nick Grange of Activision is rumoured to be moving to Apple into a role focused on iPad hardware. Grange worked for Electronic Arts and Microsoft before joining Activision in 2007 where he is currently the European PR director.