Apple is one of a handful of companies pursuing a deal with Indian movie production house Eros, Reuters reports. Apple’s video content strategy has been disorganized to say the least, and iTunes Store is losing its dominance in movie rentals and sales. A source familiar with the matter said the discussions are in a very early stage for what could be a $1 billion deal. Eros owns the rights to several Bollywood hits and has recently expanded into other Indian languages, claiming to now have a library of more than 3,000 films. Apple declined to comment, but is making a big push in India on multiple fronts.