Apple reports strong Q1 2018 results, iPhone X overwhelmingly popular

Apple has reported its financial results for Q1 2018, reflecting a strong holiday quarter and dispelling recent negative hype about underperforming iPhone X sales. Apple CEO Tim Cook declared it “the biggest quarter in Apple’s history” and emphasized that not only did Apple see “the highest revenue ever from a new iPhone lineup” but that the iPhone X was also the top-selling iPhone every week since it first shipped in November.

Cook also went to add that the company’s active installed base of devices surpassed 1.3 billion last month, marking an increase of 30 percent over the past two years, declaring it a “testament to the popularity of our products and the loyalty and satisfaction of our customers.”

In terms of actual numbers, Apple reported sales of 77.3 million iPhones and 13.1 million iPads, and an overall revenue of $88.29 billion. Despite this being a very slight decrease in iPhone units sold over Q1 2017, iPhone revenue actually increased by 13 percent, possibly due to the higher price points for this year’s models, and particularly the popularity of the more expensive iPhone X.

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