Apple has reversed its policy of not accepting cash for iPad purchases following a customer complaint that garnered regional attention. Diane Campbell, a disabled San Francisco-area woman, had saved up $600 to purchase an iPad only to be told at the company’s Palo Alto retail store that it was company policy to only accept credit/debit cards for iPad purchases. The policy was intended to help enforce Apple’s two-per-person iPad purchase policy.
Following her experience, Campbell took her story to ABC 7 in San Francisco, where it was picked up by a consumer advocate reporter. After the TV segment aired, Apple’s Senior Vice President of Retail Ron Johnson contacted the reporter to let him know that the company had “made a decision today to change” its purchase policy and will now accept cash for iPad purchases. Johnson said that cash purchasers would be required to register their iPad before they leave the store. As for Campbell, Johnson said, “We all would love people like Diane to get an iPad, so I called her up and she was very excited, and we’re actually on our way to deliver an iPad to her house”—for free. After a pair of Apple employees arrived at her home to present her with the iPad, Campbell said, “What I would like to say to Steve is thank you.”