Apple may be working toward incorporating user ratings into its App Store Top Charts rankings, according to some new analysis by Fiksu, an app marketing startup. The report notes that based on some in-depth and ongoing analysis, it would appear that Apple has been at least testing changes to the iTunes ranking algorithms to factor in user ratings and reviews in addition to the traditional number and frequency of downloads—apps with four stars or more seem to be receiving a consistent ranking boost.
The report also notes that the position of apps in the App Store appear to be updating with less frequency—every three hours as opposed to every 15 minutes previously. Fiksu speculates that this change may be to add a ‘buffer’ period to prevent developers and marketers from trying to game the system through short download bursts. It is unclear at this point whether these changes are part of a new strategy on Apple’s part or simply the result of the company experimenting with the App Store rankings. [via 9to5Mac]