Apple rivals plan onslaught on iPod, iTunes

Billboard’s Antony Bruno has written and an article looking at the growing threats to the iPod and iTunes that Apple faces. He says that while analysts expect Apple to have another great holiday season, the company’s reign as digital music king may last “only another 12-18 months before the playing field levels out.”

Bruno says that Sony, Samsung, MSN and others are planning their attack. “Anticipated developments include a music subscription service and subsequent advertising blitz from MSN Music, the long-anticipated relaunch of the Sony Connect store, several new MP3 devices and the introduction of mobile music services from several wireless carriers,” Bruno says.

Bruno says, however, that Apple won’t go without a fight. “It is expected to introduce a video-capable iPod in September and finally unveil its iTunes-compatible mobile phone with Motorola,” says Bruno. “It is also rumored to be working on a subscription service with the help of a former Xbox Live executive.”

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