Apple rolls out third-generation Apple TV

During this morning’s special media event, Apple announced its third-generation Apple TV. While retaining the design of the prior model, the new Apple TV offers support for 1080p video output, and also offers a redesigned user interface with larger, app-like buttons for accessing content, and a single-core variant of the A5 processor. As part of the new 1080p support, Apple is updating its TV show and movie offerings with higher-resolution copies, and is also rolling out iTunes in the Cloud support for movies, giving the new Apple TV access to 1080p content stored online, instead of on a local computer. The third-generation Apple TV also retains the $99 price point of its predecessor, and is available for pre-order today with units shipping March 16.

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Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.