Apple is still committed to pushing iPhone 5c sales, as evidenced by a new large interactive ad now running on the front page of the New York Times website — an uncommon move from Apple. Colored dots run across the page before settling in the ad, which occupies a large section on top of the page.
The ad features eight separate animated videos with sound effects or music, including Tchaikovsky’s “Waltz of the Flowers,” Nena’s 1983 hit “99 Luftballons,” and the Pac-Man theme.
Notably, Sprint’s name is included in the ad alongside the Apple iPhone 5c name — however, the ad link takes users to Apple’s iPhone 5c page.
In 2011, Sprint agreed to purchase 30.5 million iPhones within four years, no matter if they sold the units or not. According to a report at the time, Sprint’s deal wasn’t expected to be profitable for years, and sales reports to date suggest that it has sold half or fewer of the committed iPhone units.