During tonight’s broadcast of the 79th annual Academy Awards, the first television commercial for Apple’s iPhone was aired—multiple times. The 30-second teaser featured over 30 famous actors and actresses—such as Lucille Ball, Michael J. Fox, Will Ferrell, Robert Redford and Harrison Ford—answering the phone in a series of famous television, cartoon, and movie sequences. A rotating image of the iPhone appeared, followed by the word “Hello” on the screen in white text on a black background, followed by the line “Coming in June.” The iPhone screen now features the AT&T name rather than Cingular’s, as Cingular has recently been absorbed into the larger phone company. View the commercial, set to the song Inside Your Head by Eberg, below.
LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.