During tonight’s broadcast of the 79th annual Academy Awards, the first television commercial for Apple’s iPhone was aired—multiple times. The 30-second teaser featured over 30 famous actors and actresses—such as Lucille Ball, Michael J.
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Fox, Will Ferrell, Robert Redford and Harrison Ford—answering the phone in a series of famous television, cartoon, and movie sequences. A rotating image of the iPhone appeared, followed by the word “Hello” on the screen in white text on a black background, followed by the line “Coming in June.” The iPhone screen now features the AT&T name rather than Cingular’s, as Cingular has recently been absorbed into the larger phone company.
View the commercial, set to the song Inside Your Head by Eberg, below.
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