Apple is said to be in “crunch mode” when it comes to picking the apps it will demonstrate on-stage at the launch of its next-generation iPad and feature in new advertisements for the device. Citing sources with knowledge of the matter, The Next Web reports that the process of soliciting demonstrations from app developers and picking demonstrations to use at the live event is continuing at an increased rate as Apple seeks to finalize its lineup. As expected, the report claims that the company is focused on graphics-oriented applications with high-definition assets that will be able to take advantage of the device’s expected Retina display. The report goes on to say that some apps are being forwarded to TWBA/Chiat/Day for possible inclusion in the initial commercial spots, with that process entering its final phase, as well.
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.