‘[Danika] Cleary [Apple’s iPod worldwide product marketing manager] told Macworld: “The iPod mini is smaller and at a slightly lower price.
It’s very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously.’ […]
Cleary clearly does.
She said: ‘We really do think the price is right, and that’s because of a couple of reasons.
