Apple says ‘size and capacity make iPod mini worthwhile’

‘[Danika] Cleary [Apple’s iPod worldwide product marketing manager] told Macworld: “The iPod mini is smaller and at a slightly lower price. It’s very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously.’ […]

Cleary clearly does. She said: ‘We really do think the price is right, and that’s because of a couple of reasons. The first is: when you really look at the flash-based players on the market, for around $200 you can get one – but for just $50 more you can get 16 times the amount of music in a package that’s not much bigger than any of the top-selling players in that category.’

Size matters, she stressed: ‘In terms of what people are buying, competing products are not really much smaller than the iPod mini

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