Apple says ‘size and capacity make iPod mini worthwhile’

Updated
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‘[Danika] Cleary [Apple’s iPod worldwide product marketing manager] told Macworld: “The iPod mini is smaller and at a slightly lower price. It’s very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously.’ […]

Cleary clearly does. She said: ‘We really do think the price is right, and that’s because of a couple of reasons. The first is: when you really look at the flash-based players on the market, for around $200 you can get one – but for just $50 more you can get 16 times the amount of music in a package that’s not much bigger than any of the top-selling players in that category.’

Size matters, she stressed: ‘In terms of what people are buying, competing products are not really much smaller than the iPod mini

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.
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