Apple scrambling to secure content deals for iPad

With just over two weeks remaining before the first iPads hit store shelves, Apple is still working to secure content deals for the iPad, according to a Wall Street Journal report. Citing people familiar with the matter, the report states that Apple has had to pare back its initial ambitions for the iPad as securing content for the device has proven difficult. Reportedly, Apple has put on hold its effort to work with newspaper, magazine, and textbook publishers to bring new digital content to the iPad, in favor of focusing on other content deals, such as a price cut on TV shows from the iTunes Store. The report goes on to claim that Apple has faced difficulties signing deals with some content providers as the providers debate the advantages of working with Apple versus the possible threat it poses to current revenue streams. Apple will launch the iPad on April 3, with initial availability limited to Wi-Fi-only models; Wi-Fi + 3G versions will arrive later in the month.

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