Apple sharing TV plans with media companies

Apple executives have recently discussed their vision for the future of TV with media executives at several large companies, according to a new report. Citing people familiar with the matter, the Wall Street Journal reports that the executives, including Senior Vice President of Internet Software and Services Eddy Cue, outlined new ways Apple could recognize users across various devices, and described potential TV technology that would respond to users’ voices and movements. The report reiterates prior rumors that Apple is working on a TV set that relies on wireless streaming technology to access content, which would use a version of AirPlay to integrate with iPhones and iPads, and might leverage an iCloud-based DVR service which would allow users to watch shows they have saved across different devices. According to the report, Apple’s talks with the media companies have thus far been “vague”, with no proposals made in regards to licensing.

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