While much has been made about Apple looking to compete with the likes of HBO and Netflix in its move into original video content, the company is looking to steer clear of the nudity and violence common in so many of their competitors’ hit shows, Bloomberg reports. A delay of Carpool Karaoke’s release for previously unknown reasons is now said to have come about because of last-minute edits to remove “foul language and references to vaginal hygiene,” and Apple is reportedly looking to avoid anything unseemly in its other original programs as well.
“I think for both NBC and Apple, it’s about finding that sweet spot with content that is creative and challenging but also allows as many people in the tent as possible,” said Jennifer Salke, president of NBC Entertainment.
Apple reportedly plans to release its first few projects to everyone with an Apple device, possibly via the new TV app, and that leaves top executives hesitant to greenlight anything that parents wouldn’t want kids to see. That leaves Apple looking more at comedies and drama with broad appeal, more like NBC’s “This Is Us” than a “Game of Thrones” or “Breaking Bad.” Producers have already reported Apple’s creative team as being “conservative and picky,” walking away from meetings underwhelmed by the details of what kinds of pitches the tech giant is open to developing.