Apple has just won a big for world screen rights to Ed Sheeran’s new documentary, “Songwriter”, Deadline reports. Directed by Murray Cummings, the documentary shows Ed Sheeran at his beginnings, finding his handle on writing and performing his songs and working through his creative process.
The deal is reported to be in the low to mid-seven figures for worldwide rights, and Apple is expected to make the release an event with a theatrical component alongside its release on Apple Music. The film made its world premiere in Berlin and made its North American debut this week at the Tribeca Film Festival.
This marks the second Tribeca-premiered music documentary that Apple has acquired the rights to, following last year’s exclusive on the documentary based on legendary producer Clive Davis’ best-selling autobiography “The Soundtrack of Our Lives.”.