Apple sneaks Convert to Apple TV into iTunes

Updated

Following a trend started with its surreptitious introduction of an “Export to Apple TV” feature to QuickTime, Apple has quietly added a similar feature to iTunes 7.2: “Convert Selection for Apple TV.”

Like iTunes’ previous Convert Selection for iPod feature, Convert Selection for Apple TV offers one-click conversion of a video file into a resolution and video format compatible with one of Apple’s digital media devices. The difference is that the Apple TV converter produces high-resolution files with resolutions up to 1280×720 (720P), creating videos that will not play on current iPods, but look comparatively spectacular on HDTVs.

After Converting for Apple TV, you can then re-convert the file into iPod format later if you prefer. As with the QuickTime conversion tools, each process takes some time, but is guaranteed to yield a compatible file.

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Jeremy Horwitz

Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.