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News › Apple

Apple

Apple ‘something in the air’ banners spotted

Last updated: May 13, 2021 7:37 am UTC
By Charles Starrett

Work crews have begun preparing the Moscone Center for next week’s Macworld Conference and Expo, and as is traditionally the case, pictures of the banners hung inside the complex have made their way online. A number of the banners read, “2008.

There’s something in the air.” This text is printed on a black background, and in a lighter font weight than Apple traditionally uses for its marketing materials, adding an “airy” quality to the signage. Although no product image or name appears on the banners, the phrase does suggest that Apple will make wireless technology a major theme of the show, and will introduce new wireless products and/or software next week.

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