Apple, Starbucks team for free app promotion

Apple and Starbucks have expanded their long-running “Pick of the Week” promotion to include apps. The promotion, which debuted in April 2008, has offered a complimentary song or music video every week as a free download for Starbucks customers, via a card with a redeemable promo code on the back. Cnet reports that the apps are being distributed in the same manner, with the first app to be offered being Shazam Encore, the music-identifying app that normally sells for $5.99. The report states that Starbucks declined to comment on whether the apps take the place of that week’s music track or video.

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