Apple and Starbucks have expanded their long-running “Pick of the Week” promotion to include apps. The promotion, which debuted in April 2008, has offered a complimentary song or music video every week as a free download for Starbucks customers, via a card with a redeemable promo code on the back. Cnet reports that the apps are being distributed in the same manner, with the first app to be offered being Shazam Encore, the music-identifying app that normally sells for $5.99. The report states that Starbucks declined to comment on whether the apps take the place of that week’s music track or video.
Apple, Starbucks team for free app promotion
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.