Apple still working to license iPhone trademark

Even though Apple has already announced that its new mobile phone will be called the iPhone, the company has yet to sign an agreement with Cisco, the holder of the iPhone trademark. According to Cisco—which launched a line of VoIP phones last month under the iPhone brand—the company has recently been in extensive discussions with Apple about licensing the trademark. Cisco said that “it is our belief that Apple intends to agree to the final document. We expect to receive a signed agreement today.” Phil Schiller, Apple’s senior vice president for worldwide marketing, would not confirm to the Associated Press whether the company had agreed with Cisco on terms of use of the name. “There are a number of companies that have used ‘iPhone,’ but this is the first use in a cellular phone,” he said. “We feel fine using it as a cell phone name.”

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