Apple has released an update to its official Apple Store application, adding support for interacting with Apple Retail Stores and adding engraving and gift wrapping to online purchases. The Apple Store application allows users in the U.S. to purchase Apple products and accessories directly from their iOS device and read customer reviews. With version 1.1 users can now add free personal engraving for iPad and iPod purchases and choose gift wrapping for iPads, iPods select Mac notebooks and select Apple software and accessories. The new version also allows users to interact with Apple Retail Stores, including reserving certain products for pickup, making Genius Bar and One to One reservations and signing up for workshops and events. Users can choose to add Retail Store appointments directly to their calendar and request help while in an Apple Retail Store. The application uses Location Services to identify nearby Apple Retail Stores and offers users additional services when they are in a store. Notably the new Apple Store application also includes an option to reserve a white iPhone 4, however attempting to do so results in a note that Apple is “not currently taking reservations for this product” and offers users the opportunity to check their eligibility for an upgrade. The Apple Store application is currently only available in the U.S. and is a free download from the U.S. App Store.
Update: It appears the white iPhone 4 has been removed from the Apple Store app.