Apple has updated the Apple Store iPhone app adding new account management editing and billing options and the ability for U.S. customers to purchase an iPhone with a plan from any of the three U.S. carriers. The latest version is now also available in the Netherlands along with Apple’s in-store EasyPay feature—the first release of this feature to Apple Stores outside of the U.S.
Originally launched in 2010, the Apple Store app allows iPhone users to research and purchase products from the online Apple Store or reserve products at any U.S. Apple Store for local pickup. The app also provides features for requesting help and making Genius Bar and One to One reservations at an Apple Store. Users in the U.S.—and now the Netherlands—can also take advantage of EasyPay, a feature introduced last fall that allows purchases to be made in an Apple Retail Store with an iPhone 4/4S by scanning the barcode with the camera and completing the transaction directly within the app. Apple Store 2.1 requires iOS 4.3.3 or later and is available from the App Store as a free download.