Apple Store app starts offering free content

Apple Store app starts offering free content 1

Previously rumored but not rolled out, Apple has now started to offer free content within its Apple Store iOS app. The Apple Store is now offering Color Zen, normally $1, as a complimentary download.

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Color Zen must be downloaded from within the Apple Store app to get it for free. Reportedly, Apple will be providing a new app, iBook, or piece of iTunes content for free each week, apparently as an enticement to increase interest in Apple’s retail operations. [via 9to5Mac]

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