Apple Store app starts offering free content

Previously rumored but not rolled out, Apple has now started to offer free content within its Apple Store iOS app. The Apple Store is now offering Color Zen, normally $1, as a complimentary download.

Color Zen must be downloaded from within the Apple Store app to get it for free. Reportedly, Apple will be providing a new app, iBook, or piece of iTunes content for free each week, apparently as an enticement to increase interest in Apple’s retail operations. [via 9to5Mac]

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