Apple has released an update to the Apple Store app, adding the ability for users to purchase accessories directly from their Apple Watch, as well as support for iOS 10 rich notifications. The Apple Watch app doesn’t yet provide access to the full Apple Store catalog, so users will be limited to purchasing accessories that they’ve already marked as favorites from the iOS app or Apple Store web page, and will need to pay using Apple Pay. As with other features in the Apple Store app, Apple notes that not all features may be available in all countries, so it’s unclear where Apple Watch accessory purchases will be available, or whether only certain products are eligible.
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