Apple Store employees to direct Apple Watch, Macbook customers online

Updated

With very limited quantities of the Apple Watch and 12-inch Macbook likely to be in stores at launch, Apple will be depending on Apple Store employees to steer customers online to place orders, Business Insider reports. In a memo from Apple retail chief Angela Ahrendts, employees are instructed to promote the ease of using the Apple Store app and the company’s online store when customers come in looking for the latest products. “This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order,” the memo reads. As has been previously reported, the Apple Watch won’t be available for walk-in customers to purchase.

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Dan Pye

Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.