iLoungeiLounge
  • News
    • Apple
      • AirPods Pro
      • AirPlay
      • Apps
        • Apple Music
      • iCloud
      • iTunes
      • HealthKit
      • HomeKit
      • HomePod
      • iOS 13
      • Apple Pay
      • Apple TV
      • Siri
    • Rumors
    • Humor
    • Technology
      • CES
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Font ResizerAa
iLoungeiLounge
Font ResizerAa
Search
  • News
    • Apple
    • Rumors
    • Humor
    • Technology
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Follow US

News › Apple

Apple

Apple Store profile reveals intense control, impressive margins

Last updated: May 13, 2021 5:13 am UTC
By Charles Starrett

An extensive profile of Apple’s retail stores by the Wall Street Journal has revealed some interesting facts about the decade-old chain. Although Apple’s attention to detail in its stores’ designs is evident, the company also stresses over customer service details, going so far as to instruct its Genius Bar staffers to use “as it turns out” rather than “unfortunately” to sound less negative when they are unable to fix a problem, and to forbid employees from correcting customers when they mispronounce an item name because that might make them feel patronized.

Advertisements

The report also references an Apple employee training manual as using the acronym APPLE for its steps of service, which include “Approach customers with a personalized warm welcome,” “Probe politely to understand all the customer’s needs,” “Present a solution for the customer to take home today,” “Listen for and resolve any issues or concerns,” and “End with a fond farewell and an invitation to return.”

The report also goes into detail about the stores’ financial performance, citing investment bank Needham & Co. as saying that Apple’s annual retail sales per square foot have risen to $5,914—including online sales—compared to $3,070 for Tiffany & Co.

and $880 for Best Buy. Despite the $880 mark, Best Buy’s profit margin is roughly one percent, according to the report, while Apple’s retail profit margin is said to be 26.9 percent.

Advertisements

Latest News
The 128GB Cellular iPad is $50 Off
The 128GB Cellular iPad is $50 Off
1 Min Read
5 Upcoming Apple Products with the M5 Chip
5 Upcoming Apple Products with the M5 Chip
1 Min Read
Online Leak Reveals Battery Specs for the iPhone 17 Pro Max
Online Leak Reveals Battery Specs for the iPhone 17 Pro Max
1 Min Read
Apple Arcade Gains Angry Birds Bounce and Three More Titles
Apple Arcade Gains Angry Birds Bounce and Three More Titles
1 Min Read
The Apple Pencil Pro is $30 Off
The Apple Pencil Pro is $30 Off
1 Min Read
Foldable iPad Plans Temporarily Shelved
Foldable iPad Plans Temporarily Shelved
1 Min Read
Apple Watch Ultra 3 to Launch Soon
Apple Watch Ultra 3 to Launch Soon
1 Min Read
OLED MacBook Pro on the Horizon
OLED MacBook Pro on the Horizon
1 Min Read
The 13-inch M4 iPad Pro Wi-Fi 256GB is $200 Off
The 13-inch M4 iPad Pro Wi-Fi 256GB is $200 Off
1 Min Read
Trump Announces Possible Buyer for TikTok
Trump Announces Possible Buyer for TikTok
1 Min Read
Direct Messages Launches on Threads
Direct Messages Launches on Threads
1 Min Read
New Apple Ad Highlights iPhone 16 Pro Camera Control
New Apple Ad Highlights iPhone 16 Pro Camera Control
1 Min Read

iLounge logo

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

This website is not affiliated with Apple Inc.
iLounge © 2001 - 2025. All Rights Reserved.
  • Contact Us
  • Submit News
  • About Us
  • Forums
  • Privacy Policy
  • Terms Of Use
Welcome Back!

Sign in to your account

Lost your password?