Apple surveying iPad owners to discover usage habits

Apple has started sending out emails to a select group of current iPad owners asking them to “please complete [a] 15-minute iPad survey” to help the company understand their purchase. Business Insider reports that survey is over 50 questions long, and attempts to discover whether or not iPad owners are still using iPods, eReaders, and laptops following their purchase. Questions include where the iPad was purchased, how the user first heard about the iPad, what types of questions they had before purchasing the iPad, their satisfaction with various features of the device, where they intend to use the device, in what rooms at home do they use the iPad, and who else uses the iPad they purchased.

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