During a meeting with analysts, Apple senior vice president of Internet services and software Eddy Cue indicated that the company won’t be entering the TV market in the near future. “Relative to the television market, Eddy Cue, Apple SVP of Internet Software and Services, reiterated the company’s mantra that it will enter markets where it feels it can create great customer experiences and address key problems.
The key problems in the television market are the poor quality of the user interface and the forced bundling of pay TV content, in our view,” writes Pacfic Crest analyst Andy Hargreaves, as recounted by Fortune. “While Apple could almost certainly create a better user interface, Mr.
Cue’s commentary suggested that this would be an incomplete solution from Apple’s perspective unless it could deliver content in a way that is different from the current multichannel pay TV model[…] Unfortunately for Apple and for consumers, acquiring rights for traditional broadcast and cable network content outside of the current bundled model is virtually impossible because the content is owned by a relatively small group of companies that have little interest in alternative models for their most valuable content.”.