Apple Senior Vice President of Industrial Design Jonathan Ive was knighted today at Buckingham Palace. According to an interview piece with the Telegraph, Ive was knighted for services to design and enterprise, and honor he described as “incredibly humbling.” During the interview, Ive also made several comments about his work at Apple. “We try to develop products that seem somehow inevitable. That leave you with the sense that that’s the only possible solution that makes sense,” Ive said. “Our products are tools and we don’t want design to get in the way. We’re trying to bring simplicity and clarity, we’re trying to order the products. I think subconsciously people are remarkably discerning. I think that they can sense care.”
Ive also made some comments about unreleased products. When asked if he was to be remembered for just one of his Apple designs, which one would he pick, Ive took a long pause, and responded, “It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”
