Apple senior vice president of worldwide marketing Phil Schiller has pledged to look into complaints that contend certain Apple Store algorithms are broken. Schiller responded on Twitter after two developers sent him a screenshot illustrating how the company’s categories in Canada and other countries sort apps, piling apps with names beginning in a number at the top of the heap and stacking similarly-named apps together to push other legitimate apps out of the top spots. Screenshot++ developer Wesley Dyson told Schiller, “Rip-off apps should never be showcased by Apple,” which prompted Schiller’s response. [via 9to5Mac]
Apple SVP pledges to improve App Store category algorithms
By Dan Pye
Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.