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News › Apple

AppleApps

Apple SVP pledges to improve App Store category algorithms

Last updated: May 14, 2021 3:17 pm UTC
By Dan Pye
Apple SVP pledges to improve App Store category algorithms

Apple senior vice president of worldwide marketing Phil Schiller has pledged to look into complaints that contend certain Apple Store algorithms are broken.

Apple SVP pledges to improve App Store category algorithms

Schiller responded on Twitter after two developers sent him a screenshot illustrating how the company’s categories in Canada and other countries sort apps, piling apps with names beginning in a number at the top of the heap and stacking similarly-named apps together to push other legitimate apps out of the top spots.

Screenshot++ developer Wesley Dyson told Schiller, “Rip-off apps should never be showcased by Apple,” which prompted Schiller’s response.

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