While Apple notably takes 30 percent of any service’s subscription fees taken from within an iOS app, the company only takes a 15 percent cut for subscription signups on Apple TV, according to Re/code. Though most Apple TV channels are either free or require cable authentication, there are still a number of channels which allow for subscription signups on Apple TV.
As the report notes, where a user signs up “could be worth millions” to Apple and the likes of HBO, which offers its new HBO Now service on both Apple TV and iOS devices. It’s also pointed out that either signup option is preferable for HBO when compared to the 50 percent fee that cable and satellite providers charge premium networks — a fact which may lead to more standalone streaming network offerings in the future.
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