Apple has announced that its App Analytics tools for iOS Developers have been taken out of beta and are now available to all iOS Developers to assist in providing insight into how their App Store apps are performing in terms of performance, stability, and sales. New features have also been added to App Analytics, allowing developers to track crashes, paying users, and ratios. App Analytics are reported as anonymized, aggregate data from all iOS 8 users who have opted into “App Analytics” reporting during the iOS Setup process.
With the new, finalized App Analytics, crash data can now be viewed on a daily basis to measure the stability of apps, and data can be filtered by platform, app version, and operating system to help pinpoint causes and improve the user experience by addressing stability issues. Data on paying users has been improved to now be tracked by Apple ID instead of on a per-device basis, providing developers with a more precise look at how many individual purchases have been made. Number of paying users can be reported on a day-to-day basis so that developers can determine the impact of changes in spending within apps.
Filtering by source can also allow users to see if users are being directed from a particular campaign or website. A new “Ratios” feature allows developers to view any two measures as a ratio so that they can gain more insight into app performance and marketing efforts, useful for tracking conversion rates, sales per paying user, sessions per active device, and more. App Analytics are available for all iOS Developers through the iTunes Connect portal for all users with a Sales, Finance, or Admin role.
