Apple targets Verizon with new iPhone 3GS ads

Apple is preparing to launch a pair of new TV advertisements for the iPhone 3GS that directly attack competing carriers, most specifically Verizon Wireless. Both ads—uploaded online with the titles “What Time’s the Movie?” and “Did You See My Email?”—feature the iPhone being used against a white backdrop, similar to most of Apple’s recent iPhone commercials. While both ads show various apps in use, the theme for each is not the apps themselves, but instead the fact that AT&T’s 3G network allows for data access while on a call, something that Verizon can’t offer due to its different network technology. BusinessWeek reports that the new ads are scheduled to air tonight during programs like House, The Daily Show, and Dancing With the Stars; continue reading to see both commercials below in embedded form, or follow the above links to watch them separately on Vimeo.

 

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