Apple has announced a partnership with marketing firm The Dentsu Group to expand Apple’s iAd mobile advertising platform to Japan early next year. According to the announcement, Dentsu will handle the selling and creative execution of iAds in Japan, while Apple will host, target and deliver the iAds to its iOS users. In addition, Dentsu subsidiary cyber communications, inc. (cci) will provide one-stop services for iAd in Japan including creative production and media planning.
“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”
“We’re thrilled to be joining with Apple to introduce such a powerful new ad platform in Japan,” said Ryuichi Mori, Senior Executive Vice President, Dentsu Inc. “Mobile advertising is Japan’s fastest-growing platform and iAd’s rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile’s full potential for advertisers and developers.”