Apple will again offer its Japan-only New Year’s promotion in which customers are offered the opportunity to purchase “lucky bags.” The annual event will kick off at the company’s Japanese retail locations at 8 a.m. on January 2.
It’s a tradition in Japan for retailers to offer such lucky bags on New Year’s Day. The grab bags — known as Fukubukuro — contain random items at a deep discount. Apple’s lucky bags can be purchased for 36,000 yen (about $344), and typically include bundles of accessories that are collectively worth the asking price, though without the ability to choose or change items. Some “lucky” customers receive iPods, iPads, or MacBook Airs in their bags, significantly surpassing the prices they’ve paid.