Apple to again offer lucky bags in Japan

Updated

Apple will again offer its Japan-only New Year’s promotion in which customers are offered the opportunity to purchase “lucky bags.” The annual event will kick off at the company’s Japanese retail locations at 8 a.m. on January 2.

Apple to again offer lucky bags in Japan

It’s a tradition in Japan for retailers to offer such lucky bags on New Year’s Day. The grab bags — known as Fukubukuro — contain random items at a deep discount. Apple’s lucky bags can be purchased for 36,000 yen (about $344), and typically include bundles of accessories that are collectively worth the asking price, though without the ability to choose or change items. Some “lucky” customers receive iPods, iPads, or MacBook Airs in their bags, significantly surpassing the prices they’ve paid.

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.