Apple to begin taking broken iPhones for trade-in, offer in-store screen protector installation

Apple to begin taking broken iPhones for trade-in, offer in-store screen protector installation

Apple is planning to launch two new retail initiatives for iPhone users, according to a new report by 9to5Mac. The first is an enhancement to the company’s Reuse and Recycle Program that it launched two years ago, allowing customers to bring in an older iPhone model to trade it in and receive credit toward the purchase of a new iPhone. Starting this week, in addition to working iPhone models, Apple will now begin accepting iPhone 5s, iPhone 6, and iPhone 6 Plus units with damaged displays, cameras, and buttons, with sources indicating that the current trade-in values for such models will be $50 for an iPhone 5s, $200 for an iPhone 6, and $250 for an iPhone 6 Plus. Sources indicate that Apple believes this will encourage users to upgrade to a newer iPhone model, rather than simply paying for a standard iPhone screen repair.
In addition, Apple Stores are expected to begin providing official plastic screen protector installations for iPhones. Apple has partnered with Belkin to place specialized screen protector installation machines in the back of stores, allowing customers to have a screen protector properly installed. Apple will guarantee the proper installation of screen protectors and offer a free replacement and re-attempt at installation if the protector isn’t installed successfully for the customer.

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