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    Apple to hold ‘Showtime’ event on September 12th

    By LC AngellMay 14, 2021 3:34 pm UTC

    Apple today confirmed that it will hold a special event on Tuesday, September 12th at the Yerba Buena Center for the Arts Theater in San Francisco, California. An invitation sent to select media, including iLounge, features Hollywood premiere-style spotlights and reads simply, “It’s Showtime.” The event will kick off at 10:00 a.m. PT.

    Reports of a September 12th press event first surfaced last week after the hosts of the Your Mac Life radio show and European Apple enthusiast websites claimed to have knowledge of the event. Apple’s date choice appears to be intentional, as the event will overlap with the opening day of this year’s Apple Expo in Paris, France, an international Mac and iPod show the company declined to grace with a keynote.

    Analysts have speculated that Apple will use a September event to launch numerous product and service offerings, ranging from new iPod nano and video models to a 23-inch iMac, new iPod-inspired phone and a movie download service. Such speculation rarely proves entirely accurate, however, as few people know Apple’s plans for certain until the event actually takes place. As always, iLounge will be on hand with updates.

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    LC Angell
    LC Angell
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    LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.

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