Apple has announced that it will launch its iAd mobile advertising network in the UK and France this December, with Germany to follow in February. According to the release, the European iAd launch will see new ads from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Apple claims that iAd has signed on over half of the top 25 leading US national advertisers in just four months, with a projected 21 percent share of US mobile display advertising revenue for 2010 according to research firm IDC. Also mentioned in the release is a seemingly new iAd website, advertising.apple.com.
“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”
“As the world leader in the beauty business, L’Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice,” said Marc Menesguen, L’Oréal’s Head of strategic marketing. “We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign.”
