Apple to launch mini-stores in Target locations?

Updated

Apple is planning to open store-within-a-store outlets inside select Target locations later this year, according to a new report. Citing a source familiar with Apple’s plans, AppleInsider reports that the Apple-branded areas will be located inside 25 larger Target stores, in locations that can’t support a standalone Apple Store. Apple already operates store-within-a-store outlets in over 600 Best Buy locations, some of which are staffed with Apple Solution Consultants. It is unclear whether Apple would use similar staffing for the Target outlets, but in any case the concept would likely allow those stores to offer a wider range of Apple products, including Macs and AirPort wireless routers, among other products.

Photo of author

Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.