Apple may be planning to match Amazon’s $9.99 pricing on books featured in the New York Time’s Best Sellers lists, according to a new report. Citing a first-hand preview of the iBookstore, App Advice reports that 27 of the 32 books featured in the NYT Best Seller section were priced at $9.99, matching the pricing of Amazon.com’s Kindle bookstore.
Notably, the number four best seller was missing from the list entirely, perhaps because Apple has not yet secured a deal with the book’s publisher; among the titles not priced at $9.99, the most expensive was $12.99. In addition, one book—The Help by Kathryn Stockett—was also featured on the screen during Apple’s iPad special event, and at that time was listed at $7.99, while most of the other titles were priced at $10.99 or higher.
Curiously, the report closely follows a separate article citing pricing concerns as the reason why Random House, the world’s largest book publisher by sales, has yet to sign a deal with Apple to offer its titles on the iBookstore.